Our size & relationships makes us stronger

We consistently work hard to provide the most valuable and attentive customer experience that we can, and we do this by staying informed, connected, and industry accredited. This means we take the time to understand our industry, our clients and the drivers behind each business transaction.

By doing this, we gain the respect and trust of our network and our clients, which enables us to educate and nurture business owners and young entrepreneurs through what can be an exciting but unknown process.

Our Team.

  • William Cheong – Chartered Accountant

    Director & Founder
    William Cheong

  • Simon Short

    Sales & Marketing
    Simon Short

  • James MacMillan

    Director & Sr. Broker
    James MacMillan

  • Simon Andrews

    Senior Property Broker
    Simon Andrews

  • Mark Morphy

    Senior Broker
    Mark Morphy

  • William Cheong – Chartered Accountant

    Director and Founder of Rede

    William has over 15 years’ experience in commercial banking, liquidity risk, Treasury and debt capital markets. He has worked both in New Zealand and the U.K.

    In New Zealand, William worked at BNZ as a commercial banker, where he proactively built a commercial portfolio of leveraged debt transactions for his clients. At KPMG New Zealand, his role as a financial risk manager made great use of his broad range of skills to analyse large corporate financials and interpret them for board members.

    In the U.K, William worked in London with RBC Debt Capital Markets. He also was a key member of the liquidity risk team at the Royal Bank of Scotland.

    William has a particular interest in New Zealand’s thriving eco-system of mid-market businesses, and he is an advocate for entrepreneurs who think outside the box. As the founder of Rede, he is passionate about using his international experience and local knowledge to help business owners achieve their aspirations.

    Ph: +64 21 022 73670
    Email: info@redebusiness.co.nz

  • Simon Short

    Sales & Marketing

    Beginning his real estate career at the age of just 22, Simon established himself as a leading operator in the Australian East Coast, one of the country’s most competitive real estate markets.

    In 2011, Simon was appointed Regional General Manager of Bayleys Real Estate for the high-growth markets of Central and Inner West Auckland. He was also instrumental in bringing a privately-owned Auckland real estate brand under the Bayleys umbrella.

    In 2015, Simon became a shareholder and director of the Quay Group; which operates several real estate offices, including LJ Hooker Gisborne, and Harveys Bay of Plenty franchise expansion.

    Leveraging his own market experience and proven track record, Simon founded Agency Excellence in 2014; a business that provides coaching and mentoring for real estate owner-managers looking to achieve high-growth performance.

  • James MacMillan

    Director & Senior Broker

    Before joining Rede, James worked within New Zealand banks for 15 years. Over that time he was able to work across a number of sectors and segments including Property Finance, Restructuring & Insolvency, Business, Commercial and Corporate banking.

    Through this experience James grew an interest, passion & understanding of particular industries such as education, particularly early childhood, the broader Food & Beverage sector and any revenue model where contracted and recurring income exists.

    James believes in challenging the status quo, surrounding oneself with great people and being compassionate and helping others.

    Outside of work James is a sports enthusiast, particularly horse racing & cricket and he is supported (and kept honest) by his wife Jo and two daughters Olivia and Phoebe.

    Ph: +64 21 242 9653

    Email: james@redebusiness.co.nz

  • Simon Andrews

    Senior Property Broker

    Simon has in excess of 10 years of commercial property experience in both New Zealand and Australian property markets and over that time has been involved in a large number of successful property sales and divestments. Having cut his teeth selling and leasing commercial and industrial properties throughout central and south Auckland, Simon’s knowledge and experience lends itself ideally to assisting you with the divestment of your property portfolio. Simon has built an extensive client base with a strong network of clientele across the commercial property sector throughout New Zealand and Australia which will certainly aid him in running an efficient and successful campaign for you. With a passion for real estate, Simon believes in knowledge and understanding market trends and giving clients the tools and advice for them to increase the value of their assets or maximise returns via exit strategies.

    Ph: +64 21 579 055
    Email: simon@redebusiness.co.nz

  • Mark Morphy

    Senior Broker

    Mark has a background in property, finance and business. He ran his own residential property development company in the UK during the 80’s before training as a Chartered Certified Accountant in 1992. After qualification he worked within the finance industry in the Channel Islands for 10 years in a variety of commercial roles including Finance Director for a UK publicly listed company.

    Since moving to NZ in 2002 he has owned a manufacturing business, worked as a finance broker for both business and property developments and most recently has spent the last seven years as a business broker specialising in assisting private vendors to divest their businesses.

    Mark is a conscientious professional with a reputation for being honest and reliable. He gets great satisfaction from negotiating a transaction through to a beneficial conclusion for all parties, whilst maintaining high standards of confidentiality and client communication.

    When he’s not getting deals done he can often be found on the golf course trying to improve his handicap.

    Ph: +64 21 939 636
    Email: mark@redebusiness.co.nz


“William/Rede were great to deal with. Their liaison between their client, the seller, and us as the buyer was very effective in keeping the process moving smoothly and overcoming emerging obstacles to a deal before they became problematic. All in all a good experience.”Mark Irvine, Managing Director, Acrow Ltd

“I have worked on various projects with James over the past six years, firstly at the bank and more recently at Rede Business. During all my interactions with James he has always been extremely helpful, quick to understand our requirements and shows a high level of business acumen. I have every confidence in James to maintain confidentiality and advise us with our best interests at heart. I have no hesitation in recommending James and Rede Business to anyone looking for financing, corporate or M&A advice.”John Cobb, Symonite

“William acted opposite us on a strategic bolt-on for a client in which we have invested and for which we act as financial advisor. We found his approach constructive and pragmatic, looking for sensible solutions to issues arising and taking a hands-on approach where needed to get the job done. We have developed an ongoing relationship post the transaction concerned, which is testament to the regard in which we hold Rede.” Mark Lewis, Oculus Advisors

"In late 2018 we engaged Mark to sell our business on our behalf. We can honestly say that Mark is ‘A Man of his Word.’ From the time we met him he was considering potential buyers and he came through with one sooner rather than later. Not only did we like the buyers he put forward to us, who we felt were a good fit for the business, but he also met the deadlines of our tight times frames that we had given him. Mark was very pleasant to work with and he made the sale process enjoyable and seamless. Overall we are thrilled with the results and we wouldn’t hesitate to recommend or to use Mark again in the future."Ben and Angela McCool, BJ McCool Contracting Ltd

“I had the pleasure of working with William recently on the sale of my business. During this process I found William to be constantly focussed and motivated. He acted extremely professionally in all aspects of the transaction and interaction with prospective purchasers. William has a very positive manner and solved problems to aid outcomes.”Paul Connell, Kiwi Roofing

“I cannot recommend Rede and Will highly enough. Since meeting Will 18 months ago I have successfully sold a business and more recently acquired a new business. Will and his team were instrumental in the success of both of these processes. They are professional, very practical and excellent communicators.”Gareth Caldwell, Raewood Fresh

"I’ve been dealing with the principals of Rede Business for a number of years. I’ve found James and Will to be professional, prompt and their advice to be spot on. James has advised us on a substantial prospective acquisition and arranged finance for another purchase. I’d have no hesitation in recommending Rede and they are my go to for buy/sell advice and financing."James Tucker, Managing Director, Mad Group

"I have been dealing with Mark since Nov 2017 on the marketing and selling of a package consisting of my three businesses and four commercial properties. The 18 month sales process was very drawn out and at times very frustrating and challenging but in spite of the obstacles Mark has always remained focused, positive and continued to bring new ideas to the table to complete the deal. I have spent about 45 years in business and I put great emphasis on ethics and integrity and have again found Mark to be exemplary." Bruce McCormick

"We had a tricky situation when two of our long-term clients (who were in business together) decided to part ways. Will’s independent valuation advice and guidance was invaluable, which helped both clients reach a mutual agreement that they were both happy with. At the end of the day everyone won and both our client relationships remain strong today."Matthew Jones, Director, Jones Accounting Services Limited

Our Story.

Rede Business is a collection of hard-working, down-to-earth and energetic experts from banking, accounting and sales backgrounds. We empower business owners and young entrepreneurs to have more choice and freedom to live their dream lives. By taking a holistic approach to our service, we see businesses as a whole and the personalities behind them – the hopes, fears, challenges, and goals. Drawing on our networks and our experience, we provide expert advice and guidance and take our time with each and every business to minimise fears and keep our clients informed.

Business owners can feel safe in the knowledge of our expertise, backed by William Cheong’s accreditation from Chartered Accountants Australia and New Zealand (CA ANZ) with a certificate of public practice. This alongside James, Mark and Simon’s many years of experience in banking and relationship management, both here and internationally.

We specialise in the buying, selling and financing of privately owned companies – mainly small to medium-sized enterprises (SMEs). We have set out to be distinctive from other business brokerage firms by steering clear from the real-estate model, where transactions are rapid but individual and tailored advice is rare. Instead, we strive for excellence and always treat businesses and their owners with respect and care. We take vendors and buyers carefully through the process, nurturing them through what can be a scary transition, and draw upon our connections and knowledge to provide a valuable and expert service.