Our size & relationships makes us stronger

We consistently work hard to provide the most valuable and attentive customer experience that we can, and we do this by staying informed, connected, and industry accredited. This means we take the time to understand our industry, our clients and the drivers behind each business transaction.

By doing this, we gain the respect and trust of our network and our clients, which enables us to educate and nurture business owners and young entrepreneurs through what can be an exciting but unknown process.

Our Team.

  • William Cheong – Chartered Accountant

    Director & Founder
    William Cheong

  • Viv Brownrigg

    Viv Brownrigg

  • Simon Short

    Sales & Marketing
    Simon Short

  • James MacMillan

    Director & Sr. Broker
    James MacMillan

  • William Cheong – Chartered Accountant

    Director and Founder of Rede

    William has over 15 years’ experience in commercial banking, liquidity risk, Treasury and debt capital markets. He has worked both in New Zealand and the U.K.

    In New Zealand, William worked at BNZ as a commercial banker, where he proactively built a commercial portfolio of leveraged debt transactions for his clients. At KPMG New Zealand, his role as a financial risk manager made great use of his broad range of skills to analyse large corporate financials and interpret them for board members.

    In the U.K, William worked in London with RBC Debt Capital Markets. He also was a key member of the liquidity risk team at the Royal Bank of Scotland.

    William has a particular interest in New Zealand’s thriving eco-system of mid-market businesses, and he is an advocate for entrepreneurs who think outside the box. As the founder of Rede, he is passionate about using his international experience and local knowledge to help business owners achieve their aspirations.

    Ph: +64 21 022 73670
    Email: info@redebusiness.co.nz

  • Viv Brownrigg


    Viv is a Chartered Accountant who grew her first accounting business to a $2m three-partner firm in less than 7 years.

    In 2002, recognising a need in the industry for systemisation, she founded Business Fitness NZ Ltd, providing a compliance intranet to 400 accounting firms. She later achieved the sale of that business to publishing giant Wolters Kluwer.

    In 2011, Viv was awarded a fellowship from the NZ Institute of Chartered Accountants for her services to the accounting industry.

    Today, Viv’s business life combines her role as CEO of The Gap (a business development portal that enables accountants to coach their clients), specialist succession consulting, as well as a small number of challenging and fun governance roles.

    Viv is a passionate advocate for the role of the Chartered Accountant and believes the profession is ideally positioned to be adviser and coach to the SMB market.

  • Simon Short

    Sales & Marketing

    Beginning his real estate career at the age of just 22, Simon established himself as a leading operator in the Australian East Coast, one of the country’s most competitive real estate markets.

    In 2011, Simon was appointed Regional General Manager of Bayleys Real Estate for the high-growth markets of Central and Inner West Auckland. He was also instrumental in bringing a privately-owned Auckland real estate brand under the Bayleys umbrella.

    In 2015, Simon became a shareholder and director of the Quay Group; which operates several real estate offices, including LJ Hooker Gisborne, and Harveys Bay of Plenty franchise expansion.

    Leveraging his own market experience and proven track record, Simon founded Agency Excellence in 2014; a business that provides coaching and mentoring for real estate owner-managers looking to achieve high-growth performance.

  • James MacMillan

    Director & Senior Broker

    Before joining Rede, James worked within New Zealand banks for 15 years. Over that time he was able to work across a number of sectors and segments including Property Finance, Restructuring & Insolvency, Business, Commercial and Corporate banking.

    Through this experience James grew an interest, passion & understanding of particular industries such as education, particularly early childhood, the broader Food & Beverage sector and any revenue model where contracted and recurring income exists.

    James believes in challenging the status quo, surrounding oneself with great people and being compassionate and helping others.

    Outside of work James is a sports enthusiast, particularly horse racing & cricket and he is supported (and kept honest) by his wife Jo and two daughters Olivia and Phoebe.

    Ph: +64 21 242 9653

    Email: james@redebusiness.co.nz


"We have worked with Will over the past year and have found him to be professional, responsive and a good lateral thinker. Will focusses on the client and determines the best solution and has a wealth of business experience making Will our “go to guy” for business sales and valuations. We were also lucky enough to have Will do a presentation to some of our clients and the value delivered was huge."enablebusiness

"William at Rede has been working with us for about a year, assisting in our business ideas. He has an awesome understanding of finance and getting into the ‘numbers’ of how we operate. Since working through the options with him of what we had and what we wanted to do, he had some great advice which lead to some amazing opportunities, which now are unfolding. The future is looking great and we continue to pick his brain, now and again, for more golden ideas to grow from here."Andrew Grigg - General Manager, Auckland Building Specialists

"We had a tricky situation when two of our long-term clients (who were in business together) decided to part ways. Will’s independent valuation advice and guidance was invaluable, which helped both clients reach a mutual agreement that they were both happy with. At the end of the day everyone won and both our client relationships remain strong today."Matthew Jones, Director – Jones Accounting Services Limited

Our Story.

Rede Business is a collection of hard-working, down-to-earth and energetic experts from banking, accounting and sales backgrounds. We empower business owners and young entrepreneurs to have more choice and freedom to live their dream lives. By taking a holistic approach to our service, we see businesses as a whole and the personalities behind them – the hopes, fears, challenges, and goals. Drawing on our networks and our experience, we provide expert advice and guidance and take our time with each and every business to minimise fears and keep our clients informed.

Business owners can feel safe in the knowledge of our expertise, backed by accreditation from Chartered Accountants Australia and New Zealand (CA ANZ) and many years of experience in banking and relationship management, both here and internationally. Entrepreneurs trust us to make things happen. They come to us because they are savvy about what they want, are assured about their strengths and potential, and have done their research on the process and what is available.

We specialise in the buying, selling and financing of privately owned companies – mainly small to medium-sized enterprises (SMEs). We have set out to be distinctive from other business brokerage firms by steering clear from the real-estate model, where transactions are rapid but individual and tailored advice is rare. Instead, we strive for excellence and always treat businesses and their owners with respect and care. We take vendors and buyers carefully through the process, nurturing them through what can be a scary transition, and draw upon our connections and knowledge to provide a valuable and expert service.