Advice that works.
People you trust.

We promise to deliver an attentive and valuable service to enable hardworking business people and entrepreneurs to buy and sell privately owned enterprises, and ultimately empower them to live their dreams.


Selling Your

Buying a


Our Team.

  • William Cheong – Chartered Accountant

    Director & Founder
    William Cheong

  • Viv Brownrigg

    Viv Brownrigg

  • Simon Short

    Sales & Marketing
    Simon Short

  • James MacMillan

    Director & Sr. Broker
    James MacMillan

More Info.

Our Vision

We bring together business owners and prospective purchasers and encourage them to take action and in doing so live out their dreams.

We facilitate the hopes of hardworking business owners, entrepreneurs and those looking for opportunities towards owning their ideal business, moving to a new chapter of their lives, or moving into a relaxing retirement.

We will restore faith in the business brokerage industry by building trust, making introductions and at all times acting with respect and utmost regard for the interests of our client..


Our Values

Excellence – We provide you with excellent and specific information presented to the highest standard.

Personal – We build a strong relationship with you and take the time to understand why you are selling, buying, or financing a business. We tailor our approach to meet your needs.

Respect – We inform you of the process and carefully guide you through the transitional phases of your business.



“William acted opposite us on a strategic bolt-on for a client in which we have invested and for which we act as financial advisor. We found his approach constructive and pragmatic, looking for sensible solutions to issues arising and taking a hands-on approach where needed to get the job done. We have developed an ongoing relationship post the transaction concerned, which is testament to the regard in which we hold Rede.” Mark Lewis, Oculus Advisors

“I had the pleasure of working with William recently on the sale of my business. During this process I found William to be constantly focussed and motivated. He acted extremely professionally in all aspects of the transaction and interaction with prospective purchasers. William has a very positive manner and solved problems to aid outcomes.”Paul Connell, Kiwi Roofing

“I cannot recommend Rede and Will highly enough. Since meeting Will 18 months ago I have successfully sold a business and more recently acquired a new business. Will and his team were instrumental in the success of both of these processes. They are professional, very practical and excellent communicators.”Gareth Caldwell, Raewood Fresh

"I’ve been dealing with the principals of Rede Business for a number of years. I’ve found James and Will to be professional, prompt and their advice to be spot on. James has advised us on a substantial prospective acquisition and arranged finance for another purchase. I’d have no hesitation in recommending Rede and they are my go to for buy/sell advice and financing."James Tucker, Managing Director, Mad Group

"We have worked with Will over the past year and have found him to be professional, responsive and a good lateral thinker. Will focusses on the client and determines the best solution and has a wealth of business experience making Will our “go to guy” for business sales and valuations. We were also lucky enough to have Will do a presentation to some of our clients and the value delivered was huge."enablebusiness

"We had a tricky situation when two of our long-term clients (who were in business together) decided to part ways. Will’s independent valuation advice and guidance was invaluable, which helped both clients reach a mutual agreement that they were both happy with. At the end of the day everyone won and both our client relationships remain strong today."Matthew Jones, Director, Jones Accounting Services Limited